Garden Press Event 2020

Please find below the Press Pack from the Garden Press Event, London 2020. 

Background information on Wyevale Nurseries

Wyevale Nurseries, which celebrates its 90th Anniversary this year, is one of the largest family-run wholesale nurseries in the UK. It was established in 1930 by Harry Williamson, a horticulturist and entrepreneur. It became the company it is today under the leadership of his son, Peter, who passed away in 2011.

The Williamsons’ saw the opportunity to sell their product to an undeveloped retail market, creating one of the first garden centres, followed by a chain. In 1987, the retail side needed to expand and the 19 garden centres were sold as a PLC.

The family then turned its focus to Wyevale Nurseries Ltd. It continues to be a family-run business with ownership and joint chairmanship currently being held by the third generation, Heather and Simeon Williamson, with plans for the fourth generation to takeover in the future.

Wyevale Nurseries has a significant product range and is regularly introducing new plants. It offers a large variety of trees, shrubs, hedging, herbaceous and specimen plants to garden centres, landscape contractors, local authorities, foresters and landowners.

For further details about Wyevale Nurseries, which is based in Hereford, please call 01432 845 200 or visit www.wyevalenurseries.co.uk.

777 acres of prime growing facilities producing more than 6,890,000 plants every year!

Transplants
• We have 250 acres of transplant production – field grown native shrubs, trees and hedging plants
• More than 5 million transplants, 1 and 2-year-old from 40-60cm up to 200-250cm high
• 27 miles of seed beds are sown every year
• UK natives and UK provenance are both a core part of the range
• 3,000 cubic meters cold store space to extend supply season.

Trees
• More than 450 acres of field and container tree production
• 200,000 field grown trees from 6-8cm girth up to 20-25cm girth
• 20,000 container grown trees from 15L to 300L
• More than 150 different varieties available from stable essentials such as Malus, Prunus and Sorbus to new introductions like Styrax June Snow.

Containers
• 77 acres of nursery production with a further 20 acres of potential development
• 40% of the nursery has covered growing facilities
• More than 1.5 million 2 and 3ltr shrubs grown annually
• More than 170,000 5L to 20L specimen shrubs grown annually
• More than 150 garden centre promotions grown
• Holders of ISO14001 environmental accreditation
•We currently use 40% peat reduced compost (33% in the pot, 7% in topping)
Targets for:
• Waste reduction and recycling
• Water use efficiency
• Reduction in chemical use (zero use of neonicotinoids)
• Trials in place using peat free compost
• Carbon reduction
• Propagation Unit
• We are one of the last remaining wholesale nurseries still propagating HNS
• We currently propagate around 500,000 shrub cuttings per year, most of which are completed in late summer by semi ripe cutting
• Potting Unit
• We pot 1.5 million plants per year
• The bulk are in 2 and 3 litre pots

• However, we now pot more than 170,000 plants into 5 litre pots or bigger in response to the increasing demand for specimen plants

• We are also potting more into bespoke patio type pots for instant impact and added value.

Professional Organisation Membership:
• HTA
• Confor
• BALI
• Pilot member of Plant Health Steering Committee, formed to create an effective and documented system of plant health management.

Customer Base includes:
• Amenity Landscape Sector – Landscape Contractors, Local Authorities, Leisure Industry, Trade.
• Retail Sector – Independent Garden Centres, Retail Groups, Market Traders.

Key personnel at Wyevale Nurseries

Carol Dickinson, Head of Business Support
Carol has worked for the company for 22 years.

Following last year’s expansion of the sales and administration team, Wyevale Nurseries has now centralised all IT, marketing and administrative support into one department and Carol’s role is to head up this division.

The 52-year-old’s role includes maximising the new IT system’s potential, overseeing the customer service team, developing and improving administrative policies and procedures and planning and implementing the marketing strategy.

In her spare time, Carol enjoys gardening and relaxing with friends and family.

Ian Wright, Commercial Sales Director

Ian joined the company in 2019 and heads up three sales teams to drive sales through all product and market sectors.

Prior to his role at Wyevale Nurseries, Ian worked as a Sales Manager at a nursery in Albrighton selling trees and shrubs to the amenity market. He handled a number of key accounts and managed a team of five Sales Executives and four administrative staff. He has also worked for various nurseries.

Ian studied horticulture at Askham Bryan College and has a HND in Landscape & Horticultural Technology.

In his spare time, Ian enjoys watching football and playing cricket. He also spends time looking after his allotment and enjoys ballroom dancing.

 

Media release for Wyevale Nurseries

A brand-new introduction to promotional range for 2020

KEEN gardeners who are looking for a new Agapanthus for 2020 need hunt no further.

One of the UK’s leading commercial nurseries has added a brand-new introduction to its promotional range – Agapanthus ‘Poppin Purple’. It will be available from April onwards.

Colin Stanley, Retail Sales Manager at Wyevale Nurseries in Hereford, which celebrates its 90th Anniversary this year, said: “We’re delighted to add Agapanthus ‘Poppin Purple’ to our range. It’s a truly stunning plant and was recently crowned Best New Perennial at the 2020 IPM Essen, the world’s leading horticultural trade fair.

“Unlike any other purple varieties, this Agapanthus will rebloom throughout the season. It has intense, metallic, ‘true’ purple flowers. The flower heads form in full spheres giving a fabulous display for a prolonged flowering period.

“The plants are short and compact growing with dark evergreen leaves. They grow to approximately 60cm tall and 45cm wide. They are best planted in full sun and well-drained soil. It’s an ideal plant for mixed borders or container planting. Agapanthus ‘Poppin Purple’ is easy to grow and maintain plus hardy to around -12oc.

“It was bred by De Wet Plant Breeders in South Africa. They also bred Agapanthus ‘Fireworks’, our standout star plant of 2019, along with Ever Sapphire and Ever White.”

It will be available in a two-litre pot from April, 2020 with an RRP of £11.99.

The product selection available from Wyevale Nurseries is envied across the industry and the talented team regularly introduces new, award-winning plant varieties.

Its main business is to supply garden centres, landscape contractors, local authorities, foresters and landowners with a comprehensive array of trees, shrubs, hedging, herbaceous and specimen plants.

For further details about Wyevale Nurseries, which is based in Hereford, please call 01432 845 200, visit www.wyevalenurseries.co.uk, follow the company on Twitter at www.twitter.com/WyevaleNurs or log on to www.facebook.com/WyevaleNurs.

ENDS
For further media details, please contact Porcupine PR on 01278 446801 or email Sarah@porcupinepr.co.uk.

Photograph caption: Agapanthus ‘Poppin Purple’.

Notes to editors:

Wyevale Nurseries began its life in 1930 under the management of pioneering horticulturist and businessman Harry Williamson.

It then grew into one of the biggest, family-run wholesale nurseries in the UK, thanks to the entrepreneurial drive and spirit of his experienced and knowledgeable son, Peter.

The Williamsons’ are famous in the horticultural industry for creating one of the first garden centres in the country at Hereford. They went on to develop a ground-breaking and renowned chain of retail outlets nationally.

In order to focus on the nursery side of the business, the directors decided to sell the 19 garden centres as a PLC in 1987.

Wyevale Nurseries Ltd became the family’s priority after this sale and it continues to go from strength-to-strength, embracing all the latest in industry trends and innovations.

When Peter passed away in 2011, the ownership and joint chairmanship was handed on to the third generation of the family, Heather and Simeon Williamson. The emphasis on the family-run aspect of the business is as strong as ever and there are even plans for the next generation to become involved in the future.

 

Media release for Wyevale Nurseries

Wyevale Nurseries granted licence to propagate Lomandra ‘White Sands’

STAFF at one of the UK’s leading commercial nurseries are celebrating after being granted the propagation licence for an award-winning Lomandra (March 2020).

Wyevale Nurseries will be growing Lomandra ‘White Sands’, the first variegated Lomandra, which was also the Winner of Best New Novelty at Groen-Direkt Spring Fair in Holland in January.

Kyle Ross, Production Manager at the Containers Division at Wyevale Nurseries in Hereford, explained: “We are delighted to announce that we have been granted a propagation license for Lomandra ‘White Sands’ and we are the only end product seller in the UK. By having a propagation license, we are able to take production material from our own stock plants and grow it on, ensuring the integrity of the plants are true to type.

“Lomandra ‘White Sands’ delivers everything you need from a 21st Century plant. Its striking cream and green variegated leaves gently cascade, forming tall elegant domes, making it ideal for spot planting or containers.

“Planted en masse Lomandra ‘White Sands’ will bring waves of colour and texture as the breeze ripples through the variegated foliage, hypnotic and soothing.

“In our ever-changing climatic conditions ‘White Sands’ will cope with both extremes – drought through to waterlogged, what more could you ask for! It is virtually indestructible and will also withstand pets, children’s ball games, frosts and neglect.

“As fast growing as many bamboos this evergreen perennial certainly offers customers a great return for their investment and is a landscapers dream.”

It was bred by a collaboration between Malcolm Woolmore of KiwiFlora Ltd and Robert Harrison of Greenhills Propagation Ltd. Available in a three-litre pot from March. RRP £14.99. Ultimate size 75cm x 50cm.

The product selection available from Wyevale Nurseries is envied across the industry and the talented team regularly introduces new, award-winning plant varieties.

Its main business is to supply garden centres, landscape contractors, local authorities, foresters and landowners with a comprehensive array of trees, shrubs, hedging, herbaceous and specimen plants.

For further details about Wyevale Nurseries, which is based in Hereford, please call 01432 845 200, visit www.wyevalenurseries.co.uk, follow the company on Twitter at www.twitter.com/WyevaleNurs or log on to www.facebook.com/WyevaleNurs.

ENDS
For further media details, please contact Porcupine PR on 01278 446801 or email Sarah@porcupinepr.co.uk.

Photograph captions: Lomandra ‘White Sands’.

Notes to editors:

Wyevale Nurseries began its life in 1930 under the management of pioneering horticulturist and businessman Harry Williamson.

It then grew into one of the biggest, family-run wholesale nurseries in the UK, thanks to the entrepreneurial drive and spirit of his experienced and knowledgeable son, Peter.

The Williamsons’ are famous in the horticultural industry for creating one of the first garden centres in the country at Hereford. They went on to develop a ground-breaking and renowned chain of retail outlets nationally.

In order to focus on the nursery side of the business, the directors decided to sell the 19 garden centres as a PLC in 1987.

Wyevale Nurseries Ltd became the family’s priority after this sale and it continues to go from strength-to-strength, embracing all the latest in industry trends and innovations.

When Peter passed away in 2011, the ownership and joint chairmanship was handed on to the third generation of the family, Heather and Simeon Williamson. The emphasis on the family-run aspect of the business is as strong as ever and there are even plans for the next generation to become involved in the future.

 

Media release for Wyevale Nurseries

Wyevale Nurseries’ sees demand for British-grown native trees & transplants

ONE OF THE UK’s leading commercial nurseries has seen an increase in demand for British-grown native trees and transplants and in response has invested in its market-leading transplant facility (March, 2020).

Wyevale Nurseries in Hereford recently doubled its cold storage capacity in its transplant division and 80% of its transplants are now British sown and British grown.

Carol Dickinson, Head of Business Support at Wyevale Nurseries, which celebrates its 90th Anniversary this year, said: “Buy British, British Grown & British is Best are all catch phrases commonly bandied around and attached to all sorts of product from food to fashion. But why is British sown and grown so important in horticulture?

“When sourcing any plant material, whether a single tree or shrub for a garden or on a large scale for woodland or hedging we all need to be more aware of the true source of our plants.

“British Grown can be applied to any plant which has spent time growing in this country. It may well however start life in Europe or even further afield. To reap the full benefits of Buying British we need to ensure what we buy is truly that!

“To be ‘British sown’ the seeds or cuttings must have been harvested in this country. By harvesting the source planting material from within the UK the heritage of the plant is known from the absolute start. A plant which is then grown on a British nursery in our climate will have a far higher establishment and growth success rate when planted out in its destination.

“Planting ‘British sown, British grown’ will massively reduce the risks to our biosecurity. Pests and diseases which are prevalent on the continent are always a concern on imports, we all have a part to play in stopping the spread of these. The government have introduced strong guidelines on plant passporting and traceability, be sure what you are planting complies.

“UK horticulture employs in the region of 100,000 permanent and seasonal workers every year so buying ‘British sown, British grown’ continues to support this industry.

“Sourcing British sown, British grown plants has never been more important. By doing so you are not only giving your plants the best opportunity to thrive, but you are also helping protect our environment and supporting our economy for generations to come.”

Wyevale Nurseries specialise in ‘British sown, British grown’ transplants, with a full range of native broadleaf varieties. A large proportion of its transplant stock is seed raised and then grown and cared for at its Ledbury site.

The soil at this site is a sandy loam, perfect for producing fibrous root systems which will boost the plants nutrient take up and promote strong, vigorous growth.

Wyevale Nurseries is also an approved member of the UK Sourced & Grown Assurance Scheme (UKSG). A scheme organised by the Woodland Trust and Grown in Britain.

The scheme guarantees buyers that trees in its stock marked with the UKSG badge are raised from seeds sourced only from the UK and grown in the UK for their entire lifespan.

Carol added: “Being part of the scheme allows our customers to come to us and source full traceable UK provenance stock. This is particularly important in not only sustaining our own business but reducing the requirements for imports, by creating more demand for UK provenance stock.”

The product selection available from Wyevale Nurseries is envied across the industry and the talented team regularly introduces new, award-winning plant varieties.

Its main business is to supply garden centres, landscape contractors, local authorities, foresters and landowners with a comprehensive array of trees, shrubs, hedging, herbaceous and specimen plants.

For further details about Wyevale Nurseries, which is based in Hereford, please call 01432 845 200, visit www.wyevalenurseries.co.uk, follow the company on Twitter at www.twitter.com/WyevaleNurs or log on to www.facebook.com/WyevaleNurs.

ENDS

For further media details, please contact Porcupine PR on 01278 446801 or email Sarah@porcupinepr.co.uk.

Photograph caption one: Wyevale Nurseries’ transplant division.
Photograph caption two: Wyevale Nurseries’ transplant division.

Photograph caption three: Bare root Crataegus monogyna at Wyevale Nurseries.

Photograph caption four: Wyevale Nurseries’ harvested sweet chestnuts.

Notes to editors:

Wyevale Nurseries began its life in 1930 under the management of pioneering horticulturist and businessman Harry Williamson.

It then grew into one of the biggest, family-run wholesale nurseries in the UK, thanks to the entrepreneurial drive and spirit of his experienced and knowledgeable son, Peter.

The Williamsons’ are famous in the horticultural industry for creating one of the first garden centres in the country at Hereford. They went on to develop a ground-breaking and renowned chain of retail outlets nationally.

In order to focus on the nursery side of the business, the directors decided to sell the 19 garden centres as a PLC in 1987.

Wyevale Nurseries Ltd became the family’s priority after this sale and it continues to go from strength-to-strength, embracing all the latest in industry trends and innovations.

When Peter passed away in 2011, the ownership and joint chairmanship was handed on to the third generation of the family, Heather and Simeon Williamson. The emphasis on the family-run aspect of the business is as strong as ever and there are even plans for the next generation to become involved in the future.

 

Information on plants on our stand 

Agapanthus Poppin Purple  -  press release
• H 60cm x S 45cm
• Brand new introduction
• Winner of Best New Perennial at IPM Essen 2020
• Unique in that it reblooms throughout the season
• Intense, metallic, true purple flowers
• Extremely floriferous
• Hardy to -12C
• Low maintenance
• Available in a 2L, from April 2020, RRP £11.99

Armeria Dreameria Sweet Dreams (Pale Lilac Pink) and Dreamland (Cerise Pink)
• H 30cm x S 30cm
• Compact mound forming, frost, wind and heat tolerant
• Larger than average flower clusters
• Will flower from frost to frost, all year long!
• Flowers last well when cut
• Ideal for containers or borders
• Low maintenance
• Available in a 2L, from February 2020, RRP £7.99

Euonymus Paloma Blanca
• H 80cm x S 30cm (without pruning)
• Hardy to -15C
• Pure white new foliage ages to a dark, rich green
• Distinct bicolour last from late February until early June
• Ideal for low hedging or in pots
• Perfect alternative to traditional Box hedging (Buxus)
• Evergreen, low maintenance, compact habit
• Available in a 3L, from February 2020, RRP £11.99

Lomandra White Sands – press release
• H 75cm x S 50cm
• First variegated Lomandra with green and cream leaves
• Forms tall, elegant domes of gently cascading foliage
• Winner of Best New Novelty at Groen-Direkt Spring Fair, Holland, Jan 20
• We have propagators license and are the only end product seller in the UK
• Copes with extremes in climate conditions from drought through to flooding
• Fast growing, easy maintenance and virtually indestructible
• Available in a 3L, from March 2020, RRP £14.99

Rosmarinus officinalis Whitewater Silver
• H 15cm x S 60cm
• Vigorous, prostrate mound forming, frost hardy, evergreen
• Ideal for containers as will weep/trail over the edges
• Small pale blue flowers
• Distinctive silver underside to the foliage especially noticeable in the winter
• Ideal lavender alternative
• Available in a 3L, from February 2020, RRP £9.99