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At the start of the year Defra secretary of state David Milliband told a gathering of the UK’s most successful business leaders that ethical and environmental concerns are now core business. They are, in other words, not an alternative to making profit, but a route to it: “They are reshaping business strategy and operations, not just marketing and corporate donations,” he said. |
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The leadership of the business has played a key role in driving forward environmentally prudent production processes, a factor which has helped to keep up the momentum, with each arm of the business continually working to improve its approach. |
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Measures include the introduction of water recycling systems, peat reduction, use of biological predators and parasites, compost tea brewing, trials of pot toppers and surface mulch for weed control, better waste management, minimisation of fertilizer applications through Frankia micro-organisms inoculation of crops, production rotation to allow soil recovery, construction of rain and floodwater reservoirs, installation of trickle irrigation system and computer-controlled night irrigation and occupancy sensitive lighting controls. |
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In summary, 2006 has seen Wyevale focus on improving customer satisfaction with a sound ethical approach. It has demonstrated that sound environmental awareness can be combined with financial success. |
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