THE CUSTOMERS of one of the country’s top commercial nurseries have helped shape the future of its Point of Sale (POS) it was revealed at the HTA National Plant Show today (June 24, 2014). Wyevale Nurseries says it has listened to the feedback from garden centre plant buyers and has re-branded and re-worked its POS so that plants are now ‘king’. Sales and Marketing Director, Adam Dunnett said: “We’ve given our bespoke labels and correx boards a complete redesign having listened to what our customers have told us they would like and what sells plants. They requested that we made the plant image king and ensured the name was clear and easy to read. They also said we should major on the British-grown message.
An abundance of colour still abounds on the nursery with seasonal favourites such as Asters and Anemones looking vibrant and many herbaceous plants flowering for a second time. Our large selection of Heuchera's are also providing a range of beautiful colours and textures.
KYLE ROSS from Pershore College has recently (June, 2014) been presented with Wyevale Nurseries’ Peter Williamson Travel Award. The 20-year-old, who is a first year Higher National Diploma (HND) student, scooped the accolade after wowing the judges with a written submission and in an interview. Adam Dunnett, Sales and Marketing Director at Wyevale Nurseries in Hereford, explained: “We would like to congratulate Kyle on winning the award. It was designed to encourage a student towards a career in nursery stock production by assisting with a practical placement at a nursery in the Netherlands. “Kyle has previous practical experience from working at Pennells Nursery in Lincoln and showed an extreme interest and flair for the opportunity offered. “The Peter Williamson Travel Award was started in memory of Wyevale Nurseries former owner and chairman, Peter Williamson, who very sadly passed away in 2011.
WYEVALE Nurseries has reported a bumper crop of transplants this year (2014) thanks to a new field irrigation system.
The company, which is one of the UK’s leading nurseries, invested £25,000 in the system and has seen sales in its transplants division up 10% compared to the 2012/13 season.
Ray Jenkins, Production Director of the Transplants Division at Wyevale Nurseries, explained: “The Transplants Division has been a major part of Wyevale Nurseries for 27 years and it has been particularly successful in our more recent history.
ONE OF the UK’s leading nurseries is this month (October, 2014) celebrating its sixth successful year in partnership with a top Italian nursery.
Wyevale Nurseries and Innocenti & Mangoni Piante teamed up to develop Greenline Plants, which is a cash and carry outlet, to deliver a more bespoke service for its customers.
Adam Dunnett, Sales and Marketing Director at Wyevale Nurseries, explained: “Greenline Plants, which is based at the Earlswood nurseries site in the West Midlands, was set-up in partnership with Innocenti & Mangoni Piante to ensure ease of supply of our full product range.