We were delighted to win this week (June 23, 2015) the Best Plant Display Award at the HTA National Plant Show.
Our theme for the display stand at the prestigious horticultural industry show, which took place at Stoneleigh Park in Coventry, was about ‘Bringing the inside out’.
We worked really hard on the design and put a lot of thought into it. The idea behind the stand was that we wanted to inspire our customers, the retailers, to help inspire their customers, the gardening public.
How often do we hear from the gardening public such phrases as I want an outdoor dining room, we don’t garden we decorate, the garden is a place to entertain and the garden is another room. These phrases are what we used as inspiration for designing the stand and brought the inside out with a quirky, fun twist.
We hope it will give retailers ideas that can be taken away and replicated in their centres.
We used planted up furniture and a fireplace to create an outdoor room. We showed the garden is a place to entertain and another room, which can be decorated with plants.
The current trend in gardening is very much about decorating your outdoor space, changing it on a more regular basis than was done in the past. Once the backbone hard landscaping is done then people want to ring the changes with plants, pots, lighting and furnishings.
As a nursery we are aiming to work with our customers providing innovative ideas, on trend product, useful information and marketing support to help them sell through our product.
By forming close working links with our customer base through regular contact by the sales team and taking note of survey results we are listening to what retailers are telling us the public want. With this information we are constantly reviewing our product range and marketing offering.
(From left to right) Carol Paris, Chief Executive of the HTA, Kevin Waters from Kevin Waters Consultancy – one of the judging panel, Lisa Ashford, Retail Sales Executive at Wyevale Nurseries, Adam Dunnett, Sales and Marketing Director at Wyevale Nurseries, Colin Stanley, Retail Sales Manager at Wyevale Nurseries, Adrian Hoare, Garden Design and Domestic Landscape Sales Manager at Wyevale Nurseries and Francis Richardson from Flowering Plants Ltd, who sponsored the award.